Michelle Briody

Taking nedandshell from a hard copy magalog to an online retail and wholesale showroom for emerging talent has provided the opportunity to experience many sides of a small business. Through Michelle's seven years with nedandshell, she has played the role of President, buyer, graphic designer, advertising sales director, event planner, business developer and most recently author. In addition, she has produced advertising and marketing campaigns promoting emerging female designers and their products and services. Michelle also created and managed nedandshell's virtual wholesale showroom exposing new creative talent to sought-after retailers.

Prior to co-founding nedandshell, Michelle spent her career merchandising, buying, sourcing and developing products for some of today's most coveted lifestyle retail brands such as J. Crew, Levi's, Williams Sonoma, Henri Bendel and Old Navy.

Michelle first caught the entrepreneurial bug while at Williams-Sonoma, working with the many creative vendors who made the products she was buying.